The self-efficacy project blog
Over the last 2 years, I’ve interviewed over 30 high-performing individuals across North America and Europe, to find out what makes their self-efficacy strong. What makes them believe they can do what they set out to do?
The inspiring results of my research inform my personal belief in the power of self-efficacy and have been integrated into my speaking and coaching programs.

The Self-Efficacy Project began when I was asked to speak at a WIRE Event (Women Investing in Real Estate).
In the lead up to the event, I asked the organizer what was the biggest challenge the attendees faced.
“They don’t believe they can create an income through real estate.”
The words that stuck in my mind were “They don’t believe they can.”
Her answer ignited something within me.
How often are we stopped because we simply “don’t believe we can?”
I have struggled with this, have you?
From here The Self-Efficacy Project began.
I wanted to know how high achievers strengthen their own efficacy.
I asked questions like…

How do you strengthen your inner belief to achieve the outcomes you desire?

How do you move out of your self-doubt?

How do you maintain your belief in yourself? Even when the going gets tough?

And what’s the relationship between belief and outcome?
Recent posts
5 Simple Ways to Activate and Improve Your Self-Efficacy
How strong is your belief in yourself if a project is stalling out? Do you find your belief in yourself shifts to debilitating self-doubt? The good news - there is hope in examining the juxtaposition of self-doubt, which is self-efficacy. When you understand and...
Harmonics and a harmonica
Based in London, England, Victoria Ward is a hypnotherapist and life coach for business leaders. This conversation is part of my interview series for The Self Efficacy Project. Harmonics, noun - an overtone accompanying a fundamental tone at a fixed interval What are...
I listened. I acted. I sign.
‘You’re lousy,’ he signed to me curled up in his hospital bed. I knew what he was saying. Signing was my only link into his world and his into mine. I desperately wanted to share with him exercises that would change his life. That would get him out of these four...
Know, Be, Do
As I pushed open the door to the coffee shop, the familiar warm, comfortable aroma rushed past me into the cold. Seeing an empty table, I sat down facing the door. I was watching for Ian Chisholm. I knew his name from his work in leadership and mentorship with Roy...
What do Oxygen and Self-efficacy have in common?
Annalise looked at her team lead in disbelief as she said. “Synthesis this information into a brief and email it to me by the end of today.” Overwhelm washed over her. She was new at writing briefs. “I can’t do this” kept pulsating through her as she smiled...
What’s Behind How You Show Up?
Once upon a time, I was sitting on an uncomfortable stool in a lab listening to the instructor. Well, only half-listening as it was a recertification course. As I half-listened, they said three words in a row—self-esteem, self-confidence, self-efficacy. Self-esteem -...
What not to wear
Have you ever laid awake at night thinking, “I didn’t do what I needed to today!” Oh, I can relate. I can even take it a step further: I did what everybody else wanted me to do instead! It used to happen a lot because I was...
WHAT I LEARNT WHEN MY VOICE WENT 2 OCTAVES HIGHER
What I learnt when my voice went to octaves higher
STARTEGY VS STRATEGY
I was typing an email to someone last week and I had a typing dyslectic moment (not an uncommon thing for me). Instead of typing Strategy, I typed Startegy. I paused and thought, interesting... 'start'egy. Hmm, this actually is a powerful concept. One can have all...
If you would like Dawn to come speak to your organization about the self-efficacy project, or lead a workshop, please contact her here…
